Not only are we proud to offer the best quality products for your pets, but we do so by providing you with the best value. One way we do this is with sizing that makes sense. Each of our collars features two inches more collar for your money. Measured from the middle of the buckle to the second hole from the end, we allow two extra inches for added adjustment. This means that the size of your dog’s neck is the size you need…no more adding inches to your measurements!